Work Experience

  • Freedom Financial Network - UX Creative Director San Mateo, CA 4.2015 – Present

    Lead and manage UX product design efforts for all FFN brands – Freedom Debt Relief, FreedomPlus, and Bills.com.

    • Manage, mentor and art direct a ux design team through user centered design strategy, workflows and processes
    • Established user centered design approach via user research: interviews, surveys, personas, journey mapping, user flows, prototyping, and user testing
    • Work closely with executives, product managers, marketing managers, and development leads to meet business needs and achieve goals
    • Regularly present UX strategy and designs to executive team for feedback and approval
    • Manage design team budget and negotiate contracts with vendors
    • Collaborated with product and marketing to create innovative and effective product and marketing experiences for mobile, tablet and desktop including: websites, landing pages, acquisition form flows, client dashboards, internal sales and underwriting applications
    • Lead weekly sprint planning meetings with design team, and managed prioritization with stakeholders and executives
    • Hold weekly one-on-one meetings with direct reports and mentor junior designers
    • Directly involved in A/B and multivariate testing strategy to improve conversion performance of landing pages, form flows, and campaigns
    • Additional projects included: managing video project with external production company and leading the design of office renovation: floor plan, furniture, paint, lobby desk, signage
  • LendingTree - Director of User Experience Design Burlingame, CA 5.2011 – 4.2015

    Manage UX team for LendingTree LLC brands – LendingTree, LendingTree Autos, DegreeTree and LendingTree Home Pros.

    • Manage, lead, and art direct design team responsible for consumer facing design projects, including: User research, journey mapping, user flows, wireframes, product design, mobile design, landing page optimization, form optimization, email communications, home page tests
    • Lead weekly sprint planning meetings with design team and stakeholders to set prioritization of design tasks.
    • Work closely with executives, marketing managers, product managers, and development leads to meet business needs and work toward achieving company goals.
    • Hold weekly one-on-one meetings with direct reports and mentor junior designers.
    • Design Thinking coach - lead teams through Design Thinking sessions to push innovation of new products, systems and practices.
    • Organize and lead in-house usability studies, and analysis of study findings.
    • Art direct design and production of internal corporate sales collateral and online material.
    • Directly involved in A/B and multivariate testing strategy to improve conversion performance of home pages, landing pages, forms, and emails.
  • Bizjournals.com – Product Manager Charlotte, NC 10.2010 – 5.2011

    Managed email products, event and nomination system, and external vertical sites. Role included: leading kick-off meetings, working with stakeholders to establish goals and gather requirements to build successful products.

    Email: Managed daily, weekly and industry emails with goal of optimizing opens and click-throughs, while creating advertising inventory.

    • Successfully redesigned the DailyUpdate email that is sent to over half a million people daily.
    • Created an automated process to keep email distribution lists free of bad email addresses.

    Events and Nominations:

    • Led the creation of an events and nominations system that is used by 40 business journal markets to build and manage events, event attendee registrations, and consumer facing event pages.
    • Designed jquery based form builder for business journal markets to build custom nomination forms for events and special publications.

    Vertical sites: Lead redesign of SustainableBusinessOregon.com site; gathering features, creating wireframes, writing technical requirements and managed production of site. Managed TechFlash.com site working with Puget Sound Business Journal team to make improvements and fix bugs. Worked closely with Seattle Publisher on beginnings of version 2.0.

  • Bizjournals.com – User Experience Manager Charlotte, NC 11.2007 – 10.2010

    Managed team of interactive designers and front-end developers — leading creative efforts for Bizjournals.com, TechFlash, SustainableBusinessOregon.com, including redesign and build out of new bizjournals.com site. Lead all user experience efforts from sketches to development ready html assets; including: site design, landing pages, mobile sites, mobile apps, micro sites, event micro sites, and email products. Worked closely with product managers, executives and development team to build great user experiences that met business objectives. Managed design queues of direct reports, hiring for new positions and represented User Experience Design group in all management meetings. Mentored junior designers and encouraged development of new skills. Utilized analytics data to optimize user page views and advertising click-through rates.

  • LendingTree.com – Senior Web Designer Charlotte, NC 3.2005 – 11.2007

    Led creative efforts for RealEstate.com brand. Responsible for creating user experience and establishing look & feel for online real estate listing site. Worked closely with executives, marketing managers, and product managers to develop effective home listings, homepages, landing pages, online forms, and email marketing.

    • Served as a member of RealEstate.com business strategy team responsible for establishing a new business model that would generate revenue streams and produce a sound and profitable business.
    • Lead redesign of brand identity and ran review sessions with executive team.
    • Utilized A/B testing strategies to optimize page views and conversion rates of lead gen products.
    • Employed best practices for usability and SEO plan to maximize natural search traffic and ensure quality user experience.
  • MAC Cosmetics – Graphic Designer NYC 8.2004 – 3.2005

    Design and production of retail signage and collateral, including: product displays, brochures, event invitations and collateral. All design work done while maintaining brand consistency. Assist Art Directors with projects and production of seasonal campaigns, collections, mock-ups and presentations. Releasing artwork for print, checking proofs for color and layout.

  • Aveda – Web Designer NYC 7.2003 – 9.2004

    Design corporate website, updating main pages and interior pages monthly. Created pages for new products and events. Design monthly consumer emails introducing new products and campaigns. Designed event logo for packaging department. Contributed to design of Aveda 2006 Magalog. All work done with detail and accuracy, and maintaining brand style guidelines.

Skills

  • Management:
    Effectively build, manage, and art direct a team of interaction designers, visual designers and copywriters in user centered design practices to produce world-class online products. Organize and execute user research. Work closely with executives to meet business needs.

    Design Thinking:
    Lead product innovation sessions with participants from varying backgrounds to gain insights into what users want and then creatively brainstorm around those findings to build better products.

    Design:
    Concept development, user flows, persona development, sketches, wireframes, prototyping, user interface design applying usability best practices for desktop and mobile web.

    Technology:
    Responsive design, HTML5, CSS3, JavaScript, .NET, PHP, multiple CMS’s, Agile development, analytics technologies, and subversion.

    Applications:
    Mac and PC Operating Systems; Adobe Creative Cloud – Sketch, Photoshop, Illustrator, Optimizely, Omnigraffle, Axure, MS Office

Education

  • Pratt Institute Brooklyn, New York – 2004

    Bachelor of Fine Arts degree in Communications Design — Graphic Design