Lead and manage UX product design efforts for all FFN brands – Freedom Debt Relief, FreedomPlus, and Bills.com.
Manage UX team for LendingTree LLC brands – LendingTree, LendingTree Autos, DegreeTree and LendingTree Home Pros.
Managed email products, event and nomination system, and external vertical sites. Role included: leading kick-off meetings, working with stakeholders to establish goals and gather requirements to build successful products.
Email: Managed daily, weekly and industry emails with goal of optimizing opens and click-throughs, while creating advertising inventory.
Events and Nominations:
Vertical sites: Lead redesign of SustainableBusinessOregon.com site; gathering features, creating wireframes, writing technical requirements and managed production of site. Managed TechFlash.com site working with Puget Sound Business Journal team to make improvements and fix bugs. Worked closely with Seattle Publisher on beginnings of version 2.0.
Managed team of interactive designers and front-end developers — leading creative efforts for Bizjournals.com, TechFlash, SustainableBusinessOregon.com, including redesign and build out of new bizjournals.com site. Lead all user experience efforts from sketches to development ready html assets; including: site design, landing pages, mobile sites, mobile apps, micro sites, event micro sites, and email products. Worked closely with product managers, executives and development team to build great user experiences that met business objectives. Managed design queues of direct reports, hiring for new positions and represented User Experience Design group in all management meetings. Mentored junior designers and encouraged development of new skills. Utilized analytics data to optimize user page views and advertising click-through rates.
Led creative efforts for RealEstate.com brand. Responsible for creating user experience and establishing look & feel for online real estate listing site. Worked closely with executives, marketing managers, and product managers to develop effective home listings, homepages, landing pages, online forms, and email marketing.
Design and production of retail signage and collateral, including: product displays, brochures, event invitations and collateral. All design work done while maintaining brand consistency. Assist Art Directors with projects and production of seasonal campaigns, collections, mock-ups and presentations. Releasing artwork for print, checking proofs for color and layout.
Design corporate website, updating main pages and interior pages monthly. Created pages for new products and events. Design monthly consumer emails introducing new products and campaigns. Designed event logo for packaging department. Contributed to design of Aveda 2006 Magalog. All work done with detail and accuracy, and maintaining brand style guidelines.
Effectively build, manage, and art direct a team of interaction designers, visual designers and copywriters in user centered design practices to produce world-class online products. Organize and execute user research. Work closely with executives to meet business needs.
Lead product innovation sessions with participants from varying backgrounds to gain insights into what users want and then creatively brainstorm around those findings to build better products.
Concept development, user flows, persona development, sketches, wireframes, prototyping, user interface design applying usability best practices for desktop and mobile web.
Mac and PC Operating Systems; Adobe Creative Cloud – Sketch, Photoshop, Illustrator, Optimizely, Omnigraffle, Axure, MS Office
Bachelor of Fine Arts degree in Communications Design — Graphic Design