I build product design organizations that turn complex customer problems into simple, measurable experiences.
For 18 years I’ve led design teams across healthcare, financial services, and consumer products — building the org, the process, and the people that let a company ship experiences which move conversion, retention, and customer trust, not just pixels.
Selected impact
Across eHealth, Freedom/Achieve, and LendingTree
Selected work
A few deep, representative case studies — not the full list.
Medicare Advantage Shopping
Redesigning plan discovery and comparison to turn browsers into enrolled members.
View case study
eHealth Online
A five-year effort to find and patch every leak between acquisition and enrollment.
View case study
eHealth App
An AI-powered companion that keeps members supported long after enrollment.
View case study
Client Dashboard
Giving debt-settlement clients real answers so they stop calling to get them.
View case studyLeadership
How I build the organizations and processes behind the work above.
Building the Design Organization
Scaling design orgs from 2 to 12, and building the research, content, and ops functions to support them.
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Building the Design Process
Turning ad hoc execution into a repeatable framework that earned executive trust in what the team could deliver, and when.
Read moreInterested in working together or just want to say hello?
I’m always happy to talk shop — design teams, process, or how AI is changing the way we work.